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Strategy

Video Content Strategy

Powered by EPD™ · External Perception Diagnostic

You know you need video. The harder question is which video: what to show, what story to tell, and where you actually stand next to your competitors.

This service answers that with a diagnostic, not guesswork. It's built on the External Perception Diagnostic: it finds the gap between how you present yourself and how the market actually treats you. The strategy then repairs that gap with content, strengthening what already works for you instead of overclaiming what doesn't. That's the edge over competitors.

01

Read

I read your external position: what you claim, how the market responds, where the gaps are. Same read for your competitors.

02

Compare

You see your strong and weak spots side by side with your competitors', on the same scale.

03

Plan

You get a content plan built on that: which films, what stories, in what order. Strengthen what the market already trusts you on, repair what holds you back, don't push claims the market resists.

04

Deliver

A written strategy and a walkthrough call. Yours to keep, whoever films it.

What you walk away with

Your real position

Where the market actually places you, and the gap against what you signal.

Strong and weak spots

Yours and your competitors', on the same scale.

The content plan

Each film tied to the gap it closes, in priority order.

What not to make

The content that looks right from inside but the market won't accept.

Is it for you?

For you if

  • You're investing meaningful budget in video and want to make sure it's the right kind of video.
  • You're between vendors, between strategies, or between commitments, and need a defensible plan before you commit.
  • Your last project produced assets you couldn't use, and you want to figure out why before booking the next one.
  • You have multiple stakeholders to align before production, and you need a document they can read and respond to.

Not for you if

  • You already know exactly what you want: one brand film, one event coverage day, one specific spot. You just need it produced well.
  • You need production to start in under two weeks.
  • You're shopping for the lowest bid. Strategy clients are looking for the right plan, not the cheapest plan.

If that's you, skip the strategy and book production directly →

Freeno payment, no commitment

The strategy costs you nothing and it is yours to keep. Film with me, film elsewhere, or don't film at all. It exists so that when we talk about a film, we're talking about the right one.

If there isn't enough external signal to read your position, I stop and tell you. If everything already lines up, you'll hear that too.

Get your free strategy
Free

Video Strategy Snapshot

A one-page read of your company, conducted personally: where the market actually places you, the gap I see between that and what you signal, and the one film that would move it. Delivered to your inbox within two working days. No payment, no commitment — it's yours whether we ever work together or not.

Delivered within two working days. No spam, no follow-up sequence.

Request received

Your snapshot will be in your inbox within two working days.

My motivation is to exceed expectations for those who trust

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Get in touch

Let's make something worth watching.

Tell me a little about your project and I'll come back with a fixed quote and ideas. Prefer to chat now? Message me on WhatsApp.

+44 7474 264622 vlad@haivoronski.com @haivoronskis

No spam, ever. I'll reply within one working day.

Thanks — message sent!

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